Our Difference

A Connection
To Every Bloom

While traditional florists primarily work with flowers sourced from wholesalers, selected for their uniformity, durability, and year-round availability, designers who grow their own blooms begin the creative process much earlier, in the soil.

The design starts with variety selection, pairing colors, forms, and textures together to create unique and pleasing combinations. From there, the seeds are sown and we nurture each plant to maturity while enduring countless obstacles along the way.  

Throughout this process, we develop an intimate relationship with each plant. We see how a leaf develops, a stem stretches, and a bud unfurls. That lived experience informs every design choice we make, highlighting natural movement and growth habits.

From the first spring flush of heirloom sweet peas to the late summer abundance of specialty sunflowers, our familiarity with each bloom leads to arrangements that feel alive and organic, reflecting the best of what’s growing at that moment rather than a standardized formula.

When you grow what you create, you also develop a deeper appreciation for each stem. Our blooms represent months of care and labor, which lead to greater intention in our work and show in the way we handle, arrange, and present every flower.

The result is floral design guided by seasonality, shaped by experience, and defined by authenticity.

We Grow What We Create

While both grower florists and traditional florists craft beautiful floral displays, there are significant distinctions that influence not only how their flowers are obtained, but how they are valued and utilized in a finished arrangement.

Grower
Florists

  • Grow most, or all, of the flowers they design with

  • Cultivate flowers from seed to harvest

  • Create designs guided by natural growing seasons

  • Focus on locally and sustainably grown flowers

  • Value each stem as the result of months of nurturing

  • Embrace subtle, natural variations in each bloom

  • Tend toward airy, garden-inspired aesthetics

Traditional Florists

  • Order flowers from wholesalers or distributors

  • Purchase blooms from available inventory lists

  • Access flowers year-round through global sourcing

  • Rely on flowers that are transported long distances

  • Treat flowers as standardized design materials

  • Prioritize bloom uniformity and commercial appeal

  • Create more structured and symmetrical designs